When I was attempting the exam of Google Digital Garage Final Exam, this question [When Looking To Expand Your Business Internationally On Social Media, What Should You Do First?], this question was asked by Google Digital Garage Final Exam.
And now in this article, I’ll share with you the correct answer to this question, and the answer is highlighted below;
When Looking To Expand Your Business Internationally On Social Media, What Should You Do First?
- Treat all social media channels the same
- Use popular phrases and memes for that area
- Analyse platforms popular in that area [Correnct]
- Not advertise at all, as other countries don’t like social advertising
According to Google Digital Garage, the correct answer to the question is Analyse platforms popular in that area.
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You could read more detail about this;
When Looking To Expand Your Business Internationally On Social Media, What Should You Do First?
Expanding your business internationally on social media can be an effective way to reach new customers and markets. Here are some steps to consider when getting started:
1. Research Your Target Audience
Before you begin, you need to identify your target audience in each international market you want to expand into. This will help you understand their needs, preferences, and behaviors on social media.
2. Develop A Local Social Media Strategy
Once you have identified your target audience, develop a social media strategy that is tailored to their needs and preferences.
This may include creating content in their local language, using relevant hashtags, and understanding the best times to post.
3. Choose The Right Social Media Platforms
Different social media platforms are popular in different regions of the world. Research which platforms are most popular in your target markets, and focus your efforts on those platforms.
4. Localize Your Content
Make sure your social media content is culturally appropriate and relevant to your target audience.
This may include using local imagery, adapting your messaging to local customs, and being aware of cultural sensitivities.
5. Engage With Your Audience
Social media is a two-way conversation. Make sure you are engaging with your international audience by responding to comments, messages, and feedback.
6. Monitor And Adjust Your Strategy
Finally, monitor your social media performance regularly, and adjust your strategy as needed.
This will help you stay ahead of any cultural or market changes, and ensure you are effectively reaching your target audience.
Last Words
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